Dark - Luxury Chocolate Brand
Packaging Design
About the Brand
Target Audience
The Brand promotes locally sourced ingredients. It also incorporates handcrafted material making the packaging one of its kind. The packaging acts as a memory, a keepsake to whom its being gifted. The chocolates are made using high quality ingredients.
People in the age group of 30-45 years.
This packaging is especially made for people who enjoy experiences over material products. The user group is conscious about the nutritional value of the food they are consuming. They also prefer handcrafted products and like to promote local artisans.
Gotu's distinctive style and versatility make it a great choice for a brand like DARK, which values elegance, craftsmanship, and a touch of the exotic.
Logotype
Type Explorations
Developed a Visual Language & Illustrations
Laser cutting
A project in collaboration with Pooja, Radhika Verma, Sreelakshmi Mohan & Khushi Chauhan.
Product shoot by Pooja and Adarsh Kumar.