Logo Design & Brand Guidelines
About the Brand
Target Audience
AMP market dynamics is a B2B company. It helps businesses grow and increase revenue. They are specialized in recruitment. They’ve helped companies save time and effort, by finding the right employees for them.
They are a company focused on understanding your needs and collaborating with you. From picking a domain name for your store to setting up payment gateways and marketing your store, they have got you covered.
Logo Construction
The symbol is a wordmark of AMP. The letters A,M,P are hidden in the form. The transition from the smaller loop to bigger symbolize a growing graph. The sharp tips show the head hunter nature of the company.
The interconnected form symbolize the companies being a bridge companies and recruiters.
The two circles are in golden ratio with one another. All the lines are at 45 degree angles.
The grid for the logo was made using the 2 circles and the intersecting lines. The logo was them constructed using the grid as a reference.
Lockups
I made a variety of lockups for different Locations - website, Visiting cards, etc.
Color Palette
The client wanted the logo to be Blue.
The two Blues chosen reflect connectivity, Also show the online marketing nature. The secondary colors being White and black.
The background will be using White, where as the text will be in the Darker shade of Blue or Black.
Typography
The typefaces used here are All round Gothic and Urbane.
The form of all round Gothic is cohesive with the Wordmark.
Urbane being a geometric typeface, matched the practical and modern marketing advice offered by the Agency.
Visiting Cards
Merchandise
Initial Ideation Sketches